The Science That Powers REWIRED
Grounded in neuroscience, behavioral psychology, and habit-loop research — the foundation of every REWIRED program
The Unspoken Habit Affecting Millions
Nail biting is one of the most common yet overlooked compulsive behaviours.
It’s not a sign of weakness — it’s a deeply conditioned stress response hard-wired into the brain’s reward system.
(Based on global behavioral-health research (APA, NIH, and peer-reviewed habit-formation studies).
Global nail-biting prevalence
Roughly one in three people — 2.3 billion worldwide — bite their nails, often without realising it.
Of adults report nail-biting urges during stress
Linked to anxiety, tension, and boredom. It’s not about willpower, but regulation.
Peak onset age range
Most nail-biters begin in adolescence when neural pathways for stress relief become conditioned.
Relapse Rate
Nail biting often returns within weeks — long-term structure is key to breaking the loop.
Habit change starts with understanding
We've distilled complex psychological research into a simple, effective system. Our approach tackles the root of nail-biting through targeted interventions.
Method
Built on evidence-based techniques that interrupt habits and rewire behavioral patterns through repetition and reward.
Transformation
More than a quick fix — a comprehensive 90-day program grounded in neuroscience and behavioral reinforcement.
Why REWIRED Works
What starts as a coping mechanism becomes a neurological loop — and that’s what REWIRED breaks.
Break the cycle.
Reclaim your nails.
Transform your habits with science-backed precision.